Blog Designing

A blog is a type of website, usually maintained by an individual (It can be personal online diaries) with regular entries of commentary, descriptions of events, or other material such as graphics or video, commentary or news on a particular subject.

The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (Video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.

Drushti Blog Hosting Benefits:

1 - Quick And Easy

2 - Inexpensive Setup

The only word more popular than quick and easy is inexpensive. To integrate a blog into the page of your site costs little. A blog could become one of the most powerful marketing weapons you have in your arsenal and the money you spend might just pay a salesperson for one day’s work.

3 - Provides Easy Access To Company News

You can inform your customers of any changes, new products, latest offers and much more. This, in turn, can lead to direct sales. People love to frequent blogs and pass their time reading the same ones on a regular basis. Captivate your audience with compelling content and you'll receive a growing list of market leads. Typically, companies can use newsletter and e-newsletters to offer this kind of regular contact with their customers and potential customers. Using a blog is easier and it can be updated more regularly than when offering a weekly or monthly newsletter.

4 - Search Engine Friendly

Search engine optimization is a particularly beneficial form of online marketing. It can be used to gain search engine traffic for given keywords or search terms. Your blog offers the opportunity to promote your Web site for hundreds or even thousands of different keywords. Search engines particularly like promoting blogs because they offer a large amount of content that is updated and added to on a regular basis.

5 - Appear Accessible

With blog you and your company will appear to be more accessible especially if you allow freedom for all your visitors to post comments. A blog makes you more approachable and so alleviates this concern.

6 - Appear Authoritative

The appearance of authority is also important to online businesses. Customers will be much more likely to use your service or purchase your goods if they see you as an authority on a particular subject. Give your views on the latest events in your industry, offer reviews of related items and comparisons of several items. Do anything, within reason, that makes you look like an authority on your topic area.

7 - Brand Awareness

The more a customer hears the name of your company the greater the chance of remembering it. A blog with hundreds of posts gives you the opportunity to mention your company name and ensure that your readers think of you next time they're looking for a particular product or service.

8 - Relationship Building

A blog enables you to speak more freely and in a more informal and personable style than your Web site does, and your readers will soon feel like they know you. The more they know, like and trust you the more likely they are to visit your main site, click your links and purchase your product.

9 - Gain An Insight Into Your Customers

By allowing your customers to leave comments on your posts, you get a sense of how they react to what you say. You can also track which posts are being read more often and which generate a greater number of clicks, emails, and much more. As far as market and customer research goes this is important information.

10 - Reduce Calls And Emails

You can use a blog to pre-empt questions that customers might have. By sending readers to your blog you can gain all of the above benefits and you may reduce the amount of niggling questions that you get asked by customers. Of course, you might also receive a lot more orders by email, but nobody wants to reduce those emails.

Types of blogs which we create

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written.

Personal blogs

You can have personal blog, an ongoing diary or commentary by an individual

Corporate and organizational blogs

You can have corporate blogs which is used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes. Similar blogs for clubs and societies are called club blogs, group blogs.

By genre

You also have blogs to focus on a particular subject, such as political blogs, travel blogs (also known as travelogs), house blogs, fashion blogs, project blogs, education blogs, niche blogs, classical music blogs, quizzing blogs and legal blogs (often referred to as a blawgs) or dreamlogs.

By media type

You can have blog comprising videos (is called a vlog) comprising links (is called a linklog) a site containing a portfolio of sketches (is called a sketchblog) or one comprising photos (is called a photoblog).

By device

You can have blog written by a mobile device like a mobile phone or PDA could be called a moblog.

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